Social Marketing / Health Promotion
Whereas marketing in the commercial world ultimately seeks to influence consumer behaviour for profit, social marketing encourages behaviours that provide benefit for individuals and society as a whole ( National Social Marketing Centre 2011).
The NSW HIV/STI Health Promotion Resource Project aims to increase HIV/STI awareness by implementing regular social marketing campaigns, building on past successful NSW World AIDS Campaigns and exploring opportunities to enhance both the reach and impact of STI social marketing in NSW.
Social Marketing Resources
Links to Resources from Social Marketing Websites
National Social Marketing Centre - UK. This centre is a pioneer in Social Marketing. Their website contains key models and resources to help increase capacity and skills in social marketing.
Social Marketing Downunder. This is an excellent local resource for developing social marketing plans.
Social Marketing: Principles and Practice Donovan., R., & Henley, N. (2003). Melbourne, Australia: IP Communications . ISBN 0 957861753
A practical application of theory: using social marketing theory to develop innovative and comprehensive sun protection campaigns.
Jones SC, Iverson DC, Penman A, Tang A (2005)
Department of Health United Kingdom. Ambitions for Health. A strategic framework for action on social marketing and public health. A number of resources are available for download.